About us

Welcome to the Strength Guild where all things strength is our craft. This site from conception to completion is built out of a collective disdain for the useless drivel and backstabbing that is all too prevalent in the strength and fitness industry today. From that foundation Strength Guild sought out and collected a core group of the best like minded coaches, athletes, and minds in the world of strength to gather under one roof. We endeavor to fight against all that is wrong in the industry today with the over abundance of fly-by-night experts and so-called guru’s that are in it for nothing but making a dollar anyway possible. We are a group of teachers and role models who have been there done that, under the bar, in the books, and with successful clients (themselves included) for over a century combined. We are a group of “No Bullshit” strength practitioners that are here to teach the craft of strength to those who care enough to become true practitioners of what we feel is more than a physical attribute, but a lifelong skill that is honed and polished over decades. The Craft of Strength.


Our definition of strength.

Strength = A ) the quality or state of being strong : capacity for exertion or endurance. In short, the physical attributes of strength. Max strength, dynamic strength, agility, stamina, strength endurance and so on. We are and are interested in teaching all that is physical strength.


B ) degree of potency of effect or of concentration = In the physical world this to us means you are to portray your ability of strength. This includes your technique, your mechanics, your lack of pain or injury. You will find each and every one of our coaches and athletes are a great mix of brute, unchained force, and harnessed ability. WE will preach form. If you hit a PR but its ugly, we will commend you on your physical efforts and move right into constructive criticism on your technical ability and weakness that is surely leaving you short of your potential.


C ) a strong attribute or inherent asset = strength of mind, strength of character, strength of morals and convictions. You will find as you go this game is not all physical, it is as much if not more mental than physical. Our coaches and athletes know this and will teach and preach this. You will also find our panel is a group of people who have a strong character and passion for what they do. A strong set of morals and thick skin. At times this may come off as harsh. We will not stand for BS and will lash back at any that is given. This is not harsh, this is passion and learning. Our criticism is to help you, not belittle you. The ability to take criticism as constructive is one of maturity, you must learn that fast if you choose to be a member of our guild. We are this way as well and are the first to say we know our craft, but also the first to look for and seek out further education and we are the first to take aid and coaching on our own strength endeavors.  We will not shoot you wrong, and we will have passion and direction in everything we say or do. It’s the physical mind and strengthening of it that can hold you back from reaching your goal more than anything else. Anyone can craft the perfect plan, it’s the conviction and passion to see it out, that is the hard part, the part that separates the cream from the crop.

Craft / Craftsmen

Strength is a craft!! A craft is a branch of profession that requires some particular kind of skilled work and practice. Historically, craftsman tended to concentrate in urban centers and formed the guilds. Trade occupation and the need to be permanently involved in the exchange of goods also demanded craftsman had a generally higher level of education. We are craftsmen, and we are here to build not only your physical strength, but turn you into a practitioner or craftsmen of strength from the confines of our learning environment – our guild.


What is a guild= A) : an association of people with similar interests or pursuits; especially : a medieval association of merchants or craftsman.

B) A guild is an association of craftsmen in a particular trade. The earliest types of guild were formed as confraternities of workers. They were organized in a manner something between a trade union, a cartel and a secret society. They often depended on grants of letters patents by an authority or monarch to enforce the flow of trade to their self-employed members, and to retain ownership of tools and the supply of materials. A lasting legacy of traditional guilds are the guildhalls constructed and used as meeting places.

This is exactly what our Strength Guild is – an association of master craftsmen / and women of the craft of strength, with the interest in passing that on to those who also have the desire and passion to become a master of the craft. This is our virtual meeting hall with the goal of collecting and building a society of masters of the craft of strength and giving them a place to collect all the tools needed to do so; both intellectual and tangible.